Chief Direct Marketer View Web Version August 6, 2014 Olympic Sponsorship Helps USG Leap Rebranding Hurdle The fortunes of building materials manufacturer USG are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand. Discover how in this exclusive Chief…
Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women's line, pivoting from its traditional advertising using professional athletes.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 5, 2014 Cross-Device Marketing Trends & Tips Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path. More… SPONSORED BY: B2B…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 1, 2014 American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of…
Here are six ways that marketers can improve their customer’s experience on their websites.
Here are four strategies that will help you develop the right multichannel mix for your brand.
Chief Direct Marketer View Web Version July 31, 2014 Creating Customer Loyalty With Personalization Research shows that ecommerce sites that personalize the experience for customers can outsell competitors who don't cater to their users' preferences and behavior. Here's six tips. More… SPONSORED BY: Leading Professionals, Profitable Response Contact: Mike Soltis at 914.368.1025. 5 Tips…
Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 29, 2014 8 Reasons Why Responsive Web Design Cannot Be Ignored Chances are your competitors have already implemented responsive web design while your customers are stuck pinching and zooming your site on their smartphones. Here are eight reasons to…
By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current…