Search Results for: experiential marketing

SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don’t know what N Sync, Ozzy Osbourne,

SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE.Don’t know what N Sync, Ozzy Osbourne,

SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don’t know what N Sync, Ozzy Osbourne,

These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top

America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

Children are the impetus for growth in two museum sectors. Science museums are expanding and building new science centers catering to families with kids,

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving