Search Results for: experiential marketing

Disney’s Kim Possible and Scholastic’s Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support

The following grid includes a description of agency capabilities, as provided by the company. For a full description of the methodology used to develop

DVC WORLDWIDE 44 Whippany Road, Morristown, NJ 07960Phone: 973-775-6700Fax: 973-775-6701URL: www.dvc.comOwnership: Lake CapitalCEO: George Valva KEY CLIENTS:

You can’t get more tongue-in-cheek than a life-size virtual mermaid challenging mallgoers to kiss like a fish. That’s just one of Entertainment Marketing,

When last we left DVC Worldwide as PROMO’s Agency of the Decade, in 1999 it was laboring under debt from two ambitious Internet acquisitions and anxious

Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated

While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

The eye in the sky knew. Marian Saltzman, the chief strategic officer for Euro RSCG Worldwide, was passing a London store she frequented when her cell