MUST SEE DRTV
Before you change the channel, be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials. Direct response television is
Before you change the channel, be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials. Direct response television is
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter
Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.
Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched
The 2010 version of Delta Air Lines
A recent consumer survey conducted by Fiserv Inc., a provider of financial services technologies, notes that four out of five U.S. households with Internet access now use online banking services.
What should you measure regarding the conversations taking place around you and how can you assess whether the social media initiatives you are investing in are working?
After embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program
Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets