For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.

1 Acquisition How Small Businesses Can Spur Growth Through TikTok TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features. READ FULL STORY 2 Data & Analytics How to Avoid Google Penalizing AI-Generated Marketing Content How to avoid the common pitfalls of poor content,…

CM Weekly June 9, 2024 The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win…

We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.

Pinterest's insights on building successful festival sponsorship programs that resonate with Coachella attendees.

How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.

TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features.

CM Weekly June 2, 2024 Powdered hydration brand Liquid I.V. recently debuted a new visual identity to kick off the summer season, accompanied by a summer brand campaign, a Formula 1 Miami Grand Prix sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid…

1 Acquisition Cracking the Code on B2B Buying Groups: 3 Insights for Marketers With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today's dynamic B2B buying groups. READ FULL STORY 2 Digital How Etsy Is Upskilling its Workforce With GenAI and Machine…

1 Agencies Creating Unity Between Brands and Agencies Through Feedback Loops and Radical Candor Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. READ FULL STORY 2 Data & Analytics Universal Analytics Back-up: Transitioning to G4 Data Measurement…