Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here's a potential solution.

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

CM Weekly April 28, 2024 At a recent Axios event in New York City discussing the upskilling of today’s workforce with AI, Esty CEO and tech entrepreneur Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.…

There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.

Join us for an interactive webinar where we'll equip you with the tools and strategies to build omnichannel trust and drive customer loyalty through consent-driven marketing.

CM Weekly April 21, 2024 We spoke with Morgan Stanley CMO Allice Milligan last week, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers and innovative partnerships at the finance company. This week we’re bringing you part two of our discussion,…

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.