The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 5, 2016 Creating Effective Marketing Communications: 3 Critical Tips Marketing communications is critical. What you say and why, where & when you say it is vital. Discover how you can track the success of all your messages and customer touchpoints. More… SPONSORED BY: Expand Your Reach…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 4, 2016 The CPA Equation: What Clients Don’t Always Understand Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down. Here's what…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 29, 2016 Arby’s CMO Rob Lynch on How it Achieved its Best Sales Year in History Arby's CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known…

When it comes to social pay-to-play marketers are more apt to make sure the right message is put out, reaching the right people. Here are four tips:

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 28, 2016 Why B2B Brands Need Customer Advocates Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value. How can you encourage your vocal customers to become…

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

MINI's new campaign "Defy Labels" takes on stereotypes, including the ones it hears like "chick car" and "frivolous fun."

What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 25, 2016 M&M's Rewinds History to Be "Cool": VP Marketing Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration. More…   SPONSORED BY: FedEx/NFL – Case Study…