Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. In this special report, discover: The analytics that will reveal your true digital ROI B2B digital spending trends How…
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration.
Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media's study found.
The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 22, 2016 We’re at it Again! PROMONext June 14 NYC What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC. Content you won't find any place…
Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 20, 2016 How to Avoid 5 Common Social Customer Service Pitfalls Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 19, 2016 3 Ways CIOs Can Transform Digital Marketing Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition. More… SPONSORED…
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 15, 2016 Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more…