Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

CM Weekly November 6, 2022 According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. We look at the firm’s predictions for the marketing industry—relating to B2B budgets, the evolution of…

Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

How the CPG brand views fragmentation as both a challenge and an opportunity.

Free Live Webinar - Join Chief Marketer along with Scott Lapp, Director, Incentives Marketing and George Long, Senior Director, Client Development both of Blackhawk Network and learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.

CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

CM Weekly OCTOBER 2, 2022 When 22 percent of consumers would rather spend a night in jail than deal with customer service, according to a recent Twilio report, you know there’s a problem. Slight hyperbole? Most likely. But it’s a fair point. Frustration with customer service is a real thing, and it can make or…

CM Weekly September 30, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…