Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence…
Innovation and repositioning are enabling brands to remain competitive, according to a new study.
Ever since Alexander Graham Bell invented the telephone, marketers typically haven't been slow in using new technologies to keep customers informed. So it's a bit surprising that RSS remains a niche tool.
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Two weeks ago we shared our interest and enthusiasm for Facebook's new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance...
Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey.
This past week, Americans celebrated Thanksgiving, a holiday that indirectly commemorates one of the earliest splits between England and what would eventually become the United States.
VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience.
Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and...