Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
CM Weekly June 25, 2023 The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year. But while the first collab with artist Felipe Pantone focused on how…
Powered By: 06.21.23 “If you're not on the AI train already doing this kind of work as a marketer for your business, I regret to inform you: You are really behind… Because remember, you're not competing with AI. You're competing with a marketer who's already using AI to help with their business.” —Kristen O’Hara, Google’s…
CM Weekly June 18, 2023 Digital wireless company Visible is known for its tongue-in-cheek marketing campaigns. Take its billboard ad featuring an intentional spelling mistake, which went viral during its first year of business. Or its "Unlimited Eyebrowsing" campaign, starring the brow-prominent "Schitt's Creek" actor Dan Levy, which included a website that consumers could browse…
FREE WEBINAR - Join Chief Marketer and OneTrust for an informative webinar on how successful organizations use first-party data to deliver personalized experiences that prioritize user privacy and consent. Our expert panel will share insights and best practices on how to collect, manage, and use first-party data to deliver tailored advertising experiences that respect user…
The results of Chief Marketer's latest Pulse Survey.
CM Weekly June 11, 2023 Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which recognizes the country’s best Black-owned restaurants through a nationwide contest. The company is appealing to foodies on a massive scale this…
Seven steps to creating realistic campaign objectives for ecommerce marketing.
CM Weekly June 4, 2023 MetLife’s annual Employee Benefit Trends Study, now in its 21st year, is a thought leadership piece initially designed to demonstrate the brand’s expertise in the benefits product space through providing observations, trends and key research. But in the last couple of years, the conversation has shifted more toward the future…