Chief Direct Marketer View Web Version September 24, 2014   Perfect Your Outbound-Inbound Marketing Balance Life is about balance—and so is marketing. Grant Johnson shares ideas on how to create the ideal inbound-outbound marketing balance for your brand.  More… SPONSORED BY: Target influential decision makers w/ CFO Magazine Contact Danielle Zaborski  914.368.1090 Driving Engagement with…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 23, 2014   Keurig Brews Experiences to Target College Market Keurig is embracing social and experiential tactics to promote the brand on campuses, including a tailgate tour, product sampling and discounts. More… SPONSORED BY: Our industry loves buzzwords.   See them…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 19, 2014   Keys to Creating Killer Content Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they're…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 17, 2014   Partnerships Key to Business Success: Report Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network. More……

Those inactive members may be draining precious resources from your loyalty program.

Chief Direct Marketer View Web Version September 17, 2014   Creating B2B Video to Support the Buyer’s Journey Most B2B marketing videos don’t support the buyer’s journey because they are product-centric. Learn how to shift your online video approach to give buyers what they really need to make an informed decision.  More… SPONSORED BY: Target…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 16, 2014   Using Social Proof to Boost Conversions Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions. More… SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 12, 2014   5 Keys to Successful Loyalty Programs There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics. More… SPONSORED BY: Guess…

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 9, 2014   Top 6 Holiday Retail & Consumer Trends The kids are back in school, Halloween candy is in the stores and the December holidays are just around the corner. Here are six retail and consumer behavior trends marketers…