Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
August 29, 2014

 


Biting Into Burger King’s Tim Horton’s Deal, Eh
Will Burger King make Tim Horton's less Canadian? On the Big Fat Marketing Blog, we round up some of the best coverage on the acquisition and share our ideas on why you should really be concerned about the deal.
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Comcast Takes to the Streets—And Bostonians Aren’t Thrilled
Bostonians weren't thrilled by Comcast's recent on-the-street efforts to entice new subscribers in the city. Learn why the company's efforts to sign up folks for cable and Internet weren't well received by residents and merchants in the promotion's path.
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You Think You’re Busy? Check Out This Guy
Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is on a quest to launch 12 start-ups in 12 months.
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Special Report: The Changing Role of Catalogs
While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable. Multichannel Merchant's 2013 MCM Outlook offers a snapshot into how and why marketers are utilzing catalogs to boost their brand images.
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Chief Marketer’s Annual B2B Lead Gen Survey
It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover where budget dollars are going, the increasing role of social media for B2B lead gen, how B2B marketers are using email, and more.
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Job Opportunities
Sales & Marketing Director
Sagora Senior Living, Vero Beach, FL PSS Life Cycle Marketing Manager
Hewlett-Packard Company, Houston, TX Email Marketing Manager
Assurant, Atlanta, GA Web Marketing Manager
American Medical Association, Chicago, IL Sales Program Marketing Manager
BNY Mellon, Boston, MA Direct Mail/Dierct Response, Marketing Mananger
Second Harvest Food Bank, Nashiville, TN
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