Compuserve Travel & Leisure This file contains the names of more than 74,000 paid, monthly Compuserve members who have joined one or more specialized

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Whether they sold insurance, asset and investment management, or retirement accounts, most companies in the financial services industry seemed to have

The California State Senate is considering a bill that would restrict how supermarkets collect and use shopper card data.The Supermarket Club Card Disclosure

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Digital P-O-PIt's expensive. It's more bother than good old cardboard. And it's a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

Packaged goods companies have shifted $12 billion to trade promotion from consumer marketing since 1997, despite their intentions to cut trade spending.

Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.

She has graced dozens of magazine covers and innumerable bedroom walls. She has starred in TV commercials, has her own clothing line, and will make her

Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged