Separate Models for Separate Segments?
One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables
One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables
Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared
Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey
Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs
By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth
Say what you will about Danielle Steel's writing, but the author knows how to treat her fans - at least online.While highbrows may sneer at Steel's novels
Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for "below the line" (non-advertising marketing) agencies
Prolist Executive Buyers This database contains the names of more than 350,000 top-level executives who have purchased state labor law compliance posters
After months of wrangling with private mailbox operators, the U.S. Postal Service last week agreed to rescind a recently adopted rule to require Commercial
InfoUSA.com, the online services arm of Omaha, NE-based InfoUSA, will release Business Credit Ratings USA, a CD-ROM-based product, through retail outlets