Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers' Poll said they believe that the popular promotions'

If it wasn't so heavy to ship, the dumbbell could well become the promotion business's next big premium item. Working out with free weights is now the

With the buzz surrounding target marketing and Internet advertising exploding, it should come as no surprise giants from each of these markets, Abacus

What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

The Direct Marketing Association's long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

Call volume for Sunbelt First Financial Inc. should increase substantially this fall when Florida joins the list of six states where the firm is licensed

Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you've got a much better shot at success

Starbucks' notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they're clapped

As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed

InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing