Forrester Predicts Online Ad Boom
Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,
Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,
Carleton Corp., Minnetonka, MN, a provider of customer data-management solutions, and Prime Response, Boston, a marketing-automation outfit, have formed
Direct Focus Inc., Portland, OR, named C. Rowland Hanson to its board of directors. Hanson is the managing member of CRH and Associates, a consulting
A & I Supply A file of last-12-month catalog buyers. The catalog features various types of tools, from woodworking to metalworking, automotive to industrial.Cost:
IBM, Somers, NY, has launched a $30 million integrated marketing campaign for its e-business initiatives. The campaign will include a 250,000-piece direct
The NetExec@Work This 400,000-name list of active Web principals is now managed by 21st Century Marketing. The file is created and maintained by the Network
The U.S. and the European Union are nearing agreement on how U.S. companies can comply with EU laws governing online privacy after almost a year of talks,
The lack of timely - or any - response to customer service queries has left many consumers dissatisfied with e-commerce-enabled Web sites, according to
Acxiom Corp., Little Rock, AR, has launched a high-speed real-time data integration system. The product, AbiliTec, will allow companies to combine customer
The Postal Rate Commission has proposed that the U.S. Postal Service be prohibited from using any information about PRC officials and employees without