Wunderman to Launch I-Behavior
Lester Wunderman has started I-Behavior, a company that provides marketing data and other information-based services to e-commerce businesses.Based in
Lester Wunderman has started I-Behavior, a company that provides marketing data and other information-based services to e-commerce businesses.Based in
Birmingham-based U.K. Data IT Ltd. has introduced Datagard and Callgard, software designed to automate compliance with the U.K.'s mandatory Fax and Telephone
E.piphany Inc., San Mateo, CA, a maker of software that analyzes data collected from Web sites, call centers and direct mail, has agreed to buy closely-held
An historic agreement was reached Tuesday in Brussels on data protection that ensures the continued flow of personal data between the U.S. and Europe
The U.S. Direct Marketing Association and the European Federation of Direct Marketing Associations have initiated a joint venture to look at the impact
Following a U.K. launch that was twice as successful as anticipated, Broomfield, CO-based Abacus Direct will expand its European catalog co-op file into
Blockbuster Inc. and Dallas-based Retail Services Inc., an electronic database marketing firm, have formed Freebie Inc. Freebie Inc. will give participating
Now managed by the Millard Group, TV Guide offered over 7 million active subscribers enhanced by demographic and lifestyle data.Cost: $85/MSelections:
Canada Post Corp. has joined the U.S. Postal Service in its battle before the Postal Rate Commission to keep alleged commercially sensitive information
AccuData America has launched AccuLeads.Com, an Internet service that offers real-time access to consumer and business databases.The company said customers