In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing

HERE'S THE DEAL.Sign up and you get free, yours to download, software that will ensure your privacy on the Internet, allow you to complete Web site and

A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts

The U.S. Postal Service anticipates a 25% drop in first class mail volume and revenue between 2003 and 2008 and unspecified declines in Standard A mail

While many marketers continue to determine success rates solely by clickstream or "eyeball" data--tracked by offer, list segment and campaign type--others

The two biggest buzzwords in marketing - e-commerce and CRM - are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

Talk about organized.Say, for instance, that you're Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

WineBuyer.com Inc., a provider of e-business services for the wine and spirits industry, has signed a definitive agreement to purchase privately-held

A bill giving Californians some of the toughest financial privacy protections in the nation passed its first legislative test Tuesday when it was approved

Dun & Bradstreet has linked with Acxiom Corp. to create MaxMatch, a service that provides information on small office/home office (SoHo) businesses and