Lester Wunderman has started I-Behavior, a company that provides marketing data and other information-based services to e-commerce businesses.
Based in White Plains, NY, the new venture offers online marketers the first opt-in co-operative database of opt-in names that will consolidate online and off-line purchase information and serve as the basis for analysis and targeting. The company is touted as a true co-operative because charter members contributing data will receive stock in the company and share in its profits and success.
Wunderman will serve as chairman; Lynn Wunderman, as chief executive officer; Stephen Yu, vice president and chief technology officer; and Eric Remer, vice president of business and strategic development.
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