The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing's sampling

Jumping Off the Page Marketers add life to print ads with Internet links designed to drive readers online.For a few years now, most marketers have included

`Netting Consumers Don't have a strong database of prospects? An online promotion can virtually solve the problem.Whether or not the Internet ever lives

It's fourth quarter. Sales and Finance walk into a room to discuss the state of the business. "It's great," says Sales. "It's lousy," says Finance. You

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory

What if we got it all right? What if we've finally created the tools and procedures necessary to manage and develop a direct marketing business? I think

DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution

Allconnect.com expands inbound staff to field lead generation contacts To support a nationwide lead generation program targeting 43 million U.S. households

A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters