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THIS ISSUE I have decided to present the Genuine Pewter Maven Award to the first advertiser chosen for a makeover a second time. The lucky winner is Yahoo!.

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn't waiting. Colorado Springs,

The financial marketing opt-in bill defeated in California on Sept. 14 isn't gone yet. SB-773, which terrified the banking industry, will pop up again

Acxiom Corp., Little Rock, AR, is developing a security-enhancing identity verification system as an outgrowth of its AbiliTec customer data system. The

Audio Book Club This file is now managed by Walter Karl. The 350,000 12-month active members purchase both fiction and non-fiction works on cassettes

Woodland Woolworks This new list contains the names of 13,000 last-12-month buyers. They have purchased products for textile crafts, such as spinning

There was at least one small piece of good news for direct marketers last week. On Friday, the California Assembly voted down SB 773, a privacy bill that

Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an

Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an almost complete halt last Tuesday, is slowly returning to normal.