The European Parliament last week rejected legislation that would have prohibited direct marketers from sending Europeans unsolicited commercial e-mail

Fortune City Lake Interactive has been named manager of the FortuneCity.com opt-in e-mail list, containing 4.9 million e-mail addresses. Evenly split

California, the most ferocious of all states on the privacy issue, is about to top even the federal government.

A new service has launched for list managers. Direct Marketing Information Online (DMIO), Palm Beach, FL, is a data card transmission service for list

Privacy is a top concern of direct marketing companies, according a new study. A Direct Marketing Association survey found that 68% of companies polled

Affluent African American Mail Order Buyers These 394, 328 consumers have used their credit cards to purchase a variety of items and services through

THIRST QUENCHING PepsiCo., Purchase, NY, got the green light from the Federal Trade Commission to complete its $13.4 billion acquisition of Quaker Oats,

U.S. should stick with opt-out. BY DOUGLAS WOOD The European Union recently debated whether or not to regulate commercial e-mail. Before our own Congress

After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions

IBM Americas tightens the gap on server system sales A $200,000 INVESTMENT in analytics helped produce almost $30 million in incremental server sales