It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

According to estimates from eMarketer, real-time bidding (RTB) digital display ad spending will account for 13 percent of total digital display ad spending this year, or $1.9 billion, up 149 percent from the spend last year. RTB is expected to account for 19 percent of total display ad spend next year, and will account for…

Ambassador, a social marketing platform giving companies tools to reward customers for referrals, has generated an infographic detailing how businesses are capitalizing on Facebook. The social network offers a place where businesses can know their audience and tailor their messages accordingly. The infographic follows a user named “Ed” and his journey to becoming a brand…

What can you learn from 520 billion Facebook ad impressions in more than 190 countries for 282 clients during the first nine months of 2012? A whole lot, as marketing and technology company TBG Digital found. The company, which specializes in Facebook advertising, shared its findings in a new report. Among the major findings was…

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

A study from Forrester analyzed 77,000 online transactions that took place April 1-14. It found that less than 1 percent of these online purchases were influenced by social networks like Facebook or Pinterest, compelling Forrester to encourage e-commerce businesses to focus more of their efforts on traditional online marketing tactics like search and email. The…

CPG brands are struggling to make Pinterest work for them. Here's some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

B2B prospects may wait longer and longer today before contacting a salesperson, but that doesn't mean marketers should just sit back until customers come to them.