A telemarketing scam being investigated by the New York State Consumer Protection Board and Verizon gets citizens to give out personal information by

The number of people who responded to direct mail by visiting a Web site has decreased in the last year, according to a study by integrated marketing company Vertis. In 2001, 38% of people responded to direct mail from financial services, insurance companies and non-profits by visiting the Web. This year, it's 30%.

Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief

Companies employing CRM are more focused on revenue history and are expanding internal access to customer data. They are not, however, measuring return

Acxiom Corp. has appointed Jefferson D. Stalnaker principal accounting officer and financial operations leader. He replaces Caroline Rook, who served

Voters in North Dakota on Tuesday overwhelmingly rejected a law that allowed banks to sell customer information without written permission, according to news reports.

Federated Department Stores agreed Tuesday to sell major chunks of its Fingerhut Cos. subsidiary to Fingerhut's former owner, Ted Deikel, reports said late Tuesday.

The Supreme Court has refused to hear Trans Union's arguments that sale of consumer information generated from credit data is protected by the first amendment. The decision marks the end in the decade-long fight between the Federal Trade Commission and the Chicago-based information bureau over interpretation of the Fair Credit Reporting Act.

(Catalog Age)--How much do you think consumer catalog sales declined last year? Five percent? Seven percent? More? According to the Spring 2002 Catalog

Save the Children has tapped Westboro, MA-based Ascential Software Corp. to provide it with software to ensure data quality in its donor database.