Live from ACC: Signs of a Rebound
(Catalog Age)--How much do you think consumer catalog sales declined last year? Five percent? Seven percent? More? According to the Spring 2002 Catalog
(Catalog Age)--How much do you think consumer catalog sales declined last year? Five percent? Seven percent? More? According to the Spring 2002 Catalog
The Sharper Image has appointed ALC of New York LLC its exclusive list manager, effective July 1.
Trans Union LLC has rebuilt its target marketing file. The company had left the marketing list business in mid-2001 after restrictions placed by the Federal
Most of you probably know the joke about old Mrs. Levey (no relation) and the butcher
First Data Corp. will acquire E Commerce Group Inc. a New York-based electronic billing company, for an undisclosed sum.
ParadyszMatera is offering free access to a version of its MarketRelevance product. The proprietary, Web-based product captures and tracks more than 25,000
Sales of ad specialties either fell for the first time in four decades last year, or were one of the few advertising media to rise during the year, depending
The House of Representatives is considering a law to form a child-safe domain name for Web sites under the U.S. country code (.us). The format would be
Grocery shoppers continue to take their shopping carts elsewhere, according to Channel Blurring, a new study released in May by New York City-based ACNielsen.
The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon