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Gardener's Supply The Gardener's Supply file is now enhanced with z-24 demographic information and profile scores. The Z-24 database added adult age,
Gardener's Supply The Gardener's Supply file is now enhanced with z-24 demographic information and profile scores. The Z-24 database added adult age,
As if telemarketers didn’t have it tough enough right now. The Federal Trade Commission is warning consumers that scam artists are posing as agents of
McGraw-Hill Business Leaders Masterfile ALC Data Management is offering an expanded version of the McGraw-Hill Business Leaders Masterfile. It contains
Insiderstreet.com, Inc. plans to acquire the assets of Neosphere Technologies, Inc. for an undisclosed sum. The online computer hardware and software
Epsilon, a database marketing services company, has named Dana Hayman to the newly created position of vice president, CRM strategy and planning. She
BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September
I'm sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel's drinkers sit around a table, and I've come thousands
Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions
CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing
Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It's surprising