Mass merchandisers continue to gain packaged goods companies' respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still

Three men will be sentenced next month for their part in a nationwide magazine subscription fraud scheme. Dennis James Ward, Michael O'Malley McKee and

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone's minds these days. And if it isn't, it

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

It's that time of year again time for New Year's resolutions. In our personal lives we make them but only occasionally keep them, which is cause for regret

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms

Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

NEW LISTS Chip Center/Questlink Members This file names 134,436 registered members of Chipcenter.com and/or Questlink.com, two sites dedicated to delivering