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MDC Corporation Inc., Toronto, has acquired Bassett Direct Inc., a Toronto-based direct marketing service provider. The acquisition, which was undertaken

Abacus Direct, a division of DoubleClick, Inc., has named G. Jack Haney vice president, strategic partnerships. His responsibilities will include maintaining

It’s winter. Fish is the diet dinner du jour, and waistlines are at issue – especially after the holiday season’s Millennium fetes.Apart from the restaurant

Why would 100,000 people travel to a corporation’s anniversary event, competing for the opportunity and paying for the privilege?Why would a group of

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

Snyder Communications, Inc. last month officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses

In December’s column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you’re

Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of

THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture

Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such