American List Counsel has acquired MaxDirect, the data-management division of MaxWorldwide Inc. Terms of the deal were not available. Princeton-based

I-Behavior

The Direct Marketing Association has approved new guidelines for information security, which will be mandatory for its consumer marketer members. Under

Return Path has named Anita Absey as vice president of sales. Absey will help corporate customers integrate data and database management tools for acquisition

: Since I'm an oldster starting a new business - and

HomeData Corp. a homeowner data compiler, is relocating its headquarters to Melville, NY. It will be closing its LaGrangeville, NY location, and dividing

HomeData Corp. a homeowner data compiler, is relocating its headquarters to Melville, NY. It will be closing its LaGrangeville, NY location, and dividing

Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience

Martin Williams I-Group had reached an impasse. The Minneapolis-based design and promotion agency, which began in the 1980s, had grown rapidly through

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;