Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 14, 2015 Maximizing Media Spend Along the Customer Journey In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips More…   SPONSORED BY: B2B…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 10, 2015 Plum Organics Launches #ParentingUnfiltered Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots. More…   SPONSORED BY: DMA ANNUAL IS NOW & THEN Join ambitious marketers &…

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 8, 2015 Should Impressions Really Be the Currency of Marketing? The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth. More… SPONSORED BY: Drive Success with Proven Power – Leadership Directories Contact: Christine Greco…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 07, 2015 Turning Big Data Into an Actionable Marketing Asset Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 3, 2015 Writing a Brand Case Study? Do This, Don’t Do That! A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get…

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2015 New Strategies in B2B Social Media Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly. More… SPONSORED BY: Results That Will Last – AC Business Media Contact Elizabeth Jackson 847.492.1350–…