%%PLUGIN_WEB VERSION: 1542351-View Web Version%%
Chief Direct Marketer July 8, 2015
Should Impressions Really Be the Currency of Marketing?
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
More…
SPONSORED BY:
The Importance of the Touchscreen in Mobile Advertising
Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?
More…
SPONSORED BY:
Why Personalization Tops Targeting Every Time
Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.
More…

Three Easy Ways For SMBs to Improve Mobile Strategy  
With the widespread adoption of smartphones, tablets, tablets and more, and global mobile commerce spending projected to grow 32% annually through 2019, a mobile strategy is quickly becoming a necessity for all businesses.
More…
SPONSORED BY:
Chief Data Marketer

Five Ideas to Better Leverage Big Data
Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.
More…

Should You Consider Marketing-as-a-Service?
The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.
More…

Turning Big Data Into an Actionable Marketing Asset
Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.
More…

Maximizing Media Spend Along the Customer Journey
In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend. Here's 5 actionable tips.
More…
 
Job Opportunities

Product Marketing Manager - End User Services
Dell, Inc., Round Rock, TX

Commercial Marketing Manager - Oil & Gas Sector
Flowserve Corporation, Irving, TX

Chapter Marketing Manager
National Association of Corporate Directors, Washington, DC

Marketing Manager
Northwest Community Credit Union, Eugene, OR

Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada

Strategic Marketing Manager
GE Transpotation, Springfield Central, NA

Related Content

Is Your Marketing Headed Down the Right “Path”?
Marketers have been on a quest to obtain a single view of the customer journey – a nirvana of personalized customer experiences, real-time messaging across channels, and soaring conversion rates. Download the free report to learn what other businesses are doing to make their marketing applications work harmoniously together.

Marrying Direct Mail and Digital
Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar. Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.

 
The Chief Marketer Network Source Directory
Agencies
Content Marketing
Customer Loyalty |CRM
Data Svcs & Software
Digital Marketing
Direct Mail
Email
Event Marketing
Fulfillment
Mobile Marketing
Premiums & Incentives
Printers
Retail Marketing
Social Marketing
Games & Contests
Teleservices
Subscribe | Visit CM | Jobs | Resource Directory | E-Letters



Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing

Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2015, Access Intelligence.

%%PLUGIN_UNSUBSCRIBE: 1536417-unsub-generic%%