Live from Government Affairs: Privacy Tops DM Ailments
A holistic remedy is the only thing that will cure the biggest ailment facing direct marketers: The privacy issue. So says H. Robert Wientzen, president
A holistic remedy is the only thing that will cure the biggest ailment facing direct marketers: The privacy issue. So says H. Robert Wientzen, president
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
List company Worldata has won its trademark suit against World Data Network, said James M. McCann, Worldata
ESPN Magazine Enhanced This list of 1.3 million subscribers has had data from Acxiom Corp.’s InfoBase appended to it, and is now selectable by a variety
The Philadelphia Eagles have signed a three-year agreement with RealTime Media Inc. for the digital promotions and direct marketing agency to develop
GENERAL MILLS TRADEMARK LICENSING: has signed an agreement with gift and plush manufacturer Applause, Woodland Hills, CA, to create and distribute a new
In a move unusual for the DM industry, information provider InfoUSA will begin selling sales lead and mailing list products via direct response television.
Yachting Magazine Info-Link Boat Owners Milliard Group Inc. is introducing this 21,425-name file of subscribers to this marine market magazine overlaid
D&B has acquired controlling interests in three privately-held Italian real estate data companies for $8 million. The information compiler giant bought
D&B has acquired controlling interests in three privately-held Italian real estate data companies for $8 million. The information compiler giant bought