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It could put a whole new spin on data collection. E-mail marketing site MoneyForMail not only asks consumers for permission to collect personal information,

Wages in the telemarketing sector rose more quickly in 1999 than in 1998, but failed to match the double-digit increases of a few years ago, according

TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer

Time Life Profiles, a new list managed by Millard Group Inc., is comprised of book, music, and video product buyers enhanced with geo-demographic data

Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The

How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,

when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media

New software can put the edge on your marketing strategyWhat are campaign management tools? What do they do, and who needs them?Campaign management consists

With an infusion of millions of dollars, Supermarket of Savings has launched a number of initiatives as part of a major restructuring following its Chapter

More than 80% of the 16.5 million adults who manage personal investments online also access and spend money on entertainment-related Web sites, according