Live from the DMA B-to-B Marketing Conference: Privacy Looms as B-to-B Issue
While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer
While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
San Jose-based GotCompany, parent company of e-mail marketing software firm GotMarketing, has closed a $6.25 million round of funding led by Celtic House
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,
Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants
Consumers and businesses were robbed of $48 billion by identity thieves to last year, according to a survey by the Federal Trade Commission. Almost ten
The Direct Marketing Association is taking no chances that California Senate Bill 27, requiring that companies inform consumers when they have shared
Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with