Search Results for: data
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Opt-in Costly, no Added Consumer Protection: NRF Study
Proposed opt-in privacy legislation is bad public policy that would be a costly burden to businesses and most likely provide consumers no greater privacy
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FTC Encourages Self-Regulation in Online Privacy: Testimony
The Federal Trade Commission encouraged industry self-regulation specific to online privacy and profiling by online ad-server companies during testimony
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MSGi Direct to Manage 28-Million-Name Credit Card Buyers File
MSGi Direct, New York, previously known as Stevens-Knox and Associates, has been named to manage credit card lists for Alliance Data Corp’s retail establishments,
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Bill Protecting Medical Financial Privacy Is Introduced
Legislation to plug a loophole in the privacy section of the Financial Services Modernization Act was introduced in the House Tuesday.The Medical Financial
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Postal Governors Expected to OK BPRS Fee Cut Today
The U.S. Postal Service’s Board of Governors, meeting in Philadelphia today, is expected to order a 13 cent reduction in the Bulk Parcel Return Service
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PC AI
PC AI Magazine offers 20,822 qualified subscribers in this new list from Statlistics Inc. The bi-monthly publication covers such key Artificial Intelligence
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DMA Encouraged, Optimistic about US-EU Data Protection Pact
Senior officials of the Direct Marketing Association yesterday said they were “encouraged and optimistic” over the European Union’s unanimous approval
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Allstate Hires Database Marketing Executive Hershberger
Allstate Life Group of Companies, Northbrook, IL, has hired John Hershberger to be its assistant vice president, database marketing. Hershberger joined
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Data Debate
Online marketers should give consumers access to personally identifiable information, but may have trouble assuring that others won’t see it. Letting
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net rules
Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding