Yogi Berra once said that you can't think and hit at the same time. The same might be said of list marketing. Like any other intellectual process, selection

California has always been known as being, uh, ahead of the curve. And its legislators proved it again over the last couple of months by passing a barrel

Most DMers entered last week focused on their fall sales and perhaps getting ready for the DMA conference. By week's end, their field was in the middle

RightNow Technologies has released a multi-channel service that links customer service data and marketing data to improve customer communications. The

What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage. That's the premise for a new

Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los

Industry executives were of at least two minds about the federal court ruling that effectively threw out the Federal Trade Commission's national do-not-call

(Direct Newsline)A survey conducted by the publisher of the Sales Lead Report found that 54% of respondents said their marketing budget would increase

Industry reaction was mixed as it tried to understand the federal court ruling that effectively threw out the Federal Trade Commission's national do-not-call

The Electronic Privacy Information Center has filed a complaint with the Federal Trade Commission against data firm Acxiom Corp. and airline JetBlue Airways