List Marketing Notes
Yogi Berra once said that you can't think and hit at the same time. The same might be said of list marketing. Like any other intellectual process, selection
Yogi Berra once said that you can't think and hit at the same time. The same might be said of list marketing. Like any other intellectual process, selection
California has always been known as being, uh, ahead of the curve. And its legislators proved it again over the last couple of months by passing a barrel
Most DMers entered last week focused on their fall sales and perhaps getting ready for the DMA conference. By week's end, their field was in the middle
RightNow Technologies has released a multi-channel service that links customer service data and marketing data to improve customer communications. The
What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage. That's the premise for a new
Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los
Industry executives were of at least two minds about the federal court ruling that effectively threw out the Federal Trade Commission's national do-not-call
(Direct Newsline)A survey conducted by the publisher of the Sales Lead Report found that 54% of respondents said their marketing budget would increase
Industry reaction was mixed as it tried to understand the federal court ruling that effectively threw out the Federal Trade Commission's national do-not-call
The Electronic Privacy Information Center has filed a complaint with the Federal Trade Commission against data firm Acxiom Corp. and airline JetBlue Airways