Search Results for: data
-
Equestrian Master File
The Primedia Equestrian Group Master File is the combined and unduplicated active subscribers to Dressage Today, Equus, Horse & Rider, and Practical Horseman.
-
House Banking Committee OK’s Medical Privacy Bill
Legislation designed to increase individual medical privacy protections under the Financial Services Modernization Act was approved with unusual speed
-
Anything Internet Acquires Inform Worldwide for Stock
Anything Internet Corp., a Colorado Springs-based Internet services firm, has finalized its acquisition of location services provider Inform Worldwide,
-
LOYALTY MARKETING: Fan Appreciation
Sports loyalty cards turn fans into team players.As millionaire athletes and billionaire owners squabble over astronomical contracts, sports fans often
-
What Do You Think of the promo 100?
I got a call last month from an agency executive looking to speak about the promo 100 – or, more accurately, to speak about his agency’s performance in
-
Cookie Monsters
Remember when Oreos and milk distinguished afternoons, and dinner was just the rite of passage to dessert? Some things don’t change.In every neighborhood,
-
Stated Needs: Consumers are more sensitive to promotions during times of transition, posits the author.
Let’s define “promotion sensitivity” as the comparison of a particular consumer group’s claimed participation in a premium offer or contest/sweepstakes
-
Smoking Guns: Laura Deeb got hooked on a TV spot and a train ride.
Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting
-
PROMO 100 Jeopardy!: A potpourri of agency factoids culled from promo’s annual rankings.
In compiling the promo 100 each June, we collect a multitude of information from participants that isn’t reflected in the agency rankings (although much
-
Agencies
TOWER OF POWER: Tower Records builds sales with a new catalog search server
Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the