Industry lawyers are upset over California's anti-spam bill, but not because it bans unsolicited e-mail. What bothers them more can be expressed in four

NEW LISTS American Lifestyle Database Dunhill International List Co. Inc.'s American Lifestyle database features 34 million postal records. The database

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush's desk awaiting a ceremonial signature.

What do marketers want from their customer relationship management service vendors limited, but best-of-breed offerings, or one-stop shops? To a certain

The Skalli family hopes that its 20% to 30% growth mandate will have American wine drinkers seeing red specifically, the Cabernet Sauvignons or Merlots

Melissa Data has released IP2Location, a database product that enables Web sites to identify the geographic location of their visitors using IP addresses.

E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.

Alliance Capital Partners, Jacksonville, FL., has a tapped Data Warehouse Corp. to provide direct mail lead generation, teleservices and database marketing

The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray (D-Culver City).

Handsome Rewards MKTG Services is offering updated counts on this file of 260,233 last-12-month buyers from this program. The source is direct mail. Selections: