DMA May Sue Over CA Spam Law
The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).
The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).
Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the
10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.
NEW LISTS Pashmina Women's Accessories These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina
In May, Victoria's Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,
Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the
Bestever, Inc., Rancho Dominguez, CA, appointed Christin Singleton VP-sales. Greenwich, CT-based Classic Sportswear & Promotions appointed Catherine Lief
European Union digital privacy rules requiring companies to get consent before sending e-mail, tracking personal data on Web sites or pinpointing callers'
The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese's Great Sandwich Recipe
Rich media is dominating the field of online ads, accounting for 37% of all ads served in the third quarter of 2003, according to the DoubleClick Ad Serving