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Chief Business Marketer (7/26/18)

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 26, 2018 Social and Events Help Bullhorn Amplify Its Message A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads. More… SPONSORED BY: A Free Online Conference: 5 Keys To Successful Influencer Marketing…

Chief Marketer Tech Talk 7-31-18

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 31, 2018 Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.…

CM-This-Week 7/27/18

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2018 Stacy's Snacks and OK! Tap 'Bachelor Nation' for Sweepstakes The partnership swirls around the introduction of a new Stacy's cheesy snack and the huge passion fans have for the reality dating show. More…   SPONSORED BY: 2018 Experience Design &…

Chief Promo Marketer (7/24/18)

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 24, 2018 KFC Goes for the Unexpected in Consumer Connections Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to? More…     Creating Consumer Insight: The Smart Researcher’s Guide Modern marketers have an endless stream of…





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