Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta's recently released Advantage+.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
CM Weekly December 31, 2023 Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA CMO Jonnie Cahill, being…
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
Takeaways for PR and marketing professionals from United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest.
CM Weekly December 17, 2023 Drum roll, please… We’ve announced the winners of the Chief Marketer Top Women in Marketing Awards for 2023. The annual program shouts out the women in the industry who hustle—from home, to office and every stop in between—to exceed expectations. Over the past year, these women overcame myriad challenges and…
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
CM Weekly December 10, 2023 Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anuj Bhasin, which it uses to mine for data and gather insights to evolve the business. The wealth of data it’s accrued on Gen Z has revealed a shift in how these…
CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.