How to Make Events Work Harder
The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, events represent 28% of the total marketing budget. That’s a lot of investment going into an area of marketing that is often overlooked in the marketing mix. Here's a whole host of ways you can improve event ROI.
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FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
FCB Chicago took top honors at the PRO Awards Gala last week winning the Platinum PRO Award for Best Overall Campaign for the “Kmart Ship My Pants” program. Gold, Silver and Bronze awards were handed out in 27 categories. See who won and read the case studies.
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4 Ways Food Brands Make Influencer Marketing Work
Leveraging bloggers and collaborators on social media is paying off big-time for food brands like Kraft, Whole Foods, Horizon Organics, Coca-Cola and Black Box Wines as they see increases in awareness, customer engagement and sales. What do these marketers seem to understand better than others? Find out here.
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The Secret to Edmunds Optics' Social Boost
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics. About 30% of Edmund’s social traffic was coming from Facebook. Once the LinkedIn ads began, they became responsible for 41% of traffic. Here's how they did it.
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