Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.

In this new special report Sponsored by Lytics, discover how marketers create an environment of trust and activate customer data in meaningful ways.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2018 B2B Marketers Lack Confidence in Data: D&B Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B. More… SPONSORED BY: Discover the Future of B2B Marketing…

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 11, 2018 Voice Tools Versus Chatbots: Which Should You Invest In? Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants. More… SPONSORED BY: Discover the Future of B2B Marketing Get…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2018 How a Small Brand Took Control of a Major PR Crisis When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge. More…   SPONSORED BY:…