Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 6, 2018 Disney’s Lessons for Leveraging Data to Build Relationships SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse. More… SPONSORED BY: Your ad words results are not telling the…
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 04, 2018 Tapping Local MLB Teams to Send a Delicious National Message A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom. More……
Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2018 What Leaders Need to Know about Hiring the "Purpose Driven Generation" Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees. More… SPONSORED BY: A Free LIVE Webinar: Improving AMB: Why the intersection…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 30, 2018 Memorable Events Help Sophos Engage B2B Customers An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers. More… SPONSORED BY: Connect to Convert – Boston The World’s top conference and expo on customer…
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.