Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
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Chief Marketer Tech Talk 9-25-18
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 25, 2018 Want to Talk? Alexa Wants to Know How You’re Feeling Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.… More… SPONSORED BY: Discover the Future…
CM-This-Week 9/21/18
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2018 15 Ways to Trim Marketing Budgets Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking…
CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
The report outlines five insights on how the chief growth officer is advancing the growth agenda.
Stop Talking About Attribution and Start Looking at Incrementality
Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.
Volvo Ocean Race is Experential Showcase for HCL
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
Chief Business Marketer (9/20/18)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 20, 2018 Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to watch when tracking ROI: Are we selling more beer? More… SPONSORED BY: They make what…
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.
Chief Promo Marketer (9/18/18)
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 18, 2018 MAC Cosmetics Celebrates 25 Years of Pride Support Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND. More… SPONSORED BY: Connect to Convert – Boston The World’s…
B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.