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Chief Direct Marketer January 27, 2016
Be Prepared for Consumer Complaints
Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented. Learn why not being alert could be a costly mistake.
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Referral Marketing Is a Strategic Imperative for 2016
Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.
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Optimizing Mobile Apps for Lead Gen
Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.
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What to Expect in 2016: Webinar
Only 22% of consumers feel retailers understand their needs according to recent research from IBM. Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016” and learn how you can get ready to meet your audience's expectations.
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Chief Data Marketer

Why Second Party Data is About to Have its Moment
Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.
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The B2B Loyalty Challenge: Special Report 
Many B2B marketers focus the lion's share of their time and money on acquisition, but creating loyalty once a customer has purchased is vital. In this special report, discover how you can create loyal B2B brand advocates that buy again and again.
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2016 Will Be the Year of Content Marketing
If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront. Learn how to improve your content strategy.
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Chief Marketer Listline 
Each week Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Izzy's Love Equine Rescue and WagJag.
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Job Opportunities

Senior Product Marketing Manager (1180_0004599894)
General Electric Company, Waukesha, WI

Electronics and High Technology Industry Marketing Manager
Accenture, San Francisco, CA

Marketing Director
Dell, Inc., Atin, TX

Marketing Manager
24 Seven, NY

Content Marketing Manager
Nativo, Inc., El Segundo, California

Membership & Marketing Director
Congaree Land Trust, Columbia
 
Related Content

Creating Unique Assets to Drive Marketing Predictions and Actions: The Second Party Data Advantage
No more odd data segregation. No more info falling through the cracks. Read this report and see how you can empower data-driven marketing strategies that are second to none.

Oracle Pulse Report: Leisure Travel Shoppers—What They Do, Say and Buy
In this report we reveal the purchase profile and social conversations of leisure travel shoppers, enabling marketers to gain insights about how and where to reach this important audience segment.

 
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