Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here's how.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 21, 2018 Subaru Stages Unique Promotions at REI Outessa Events Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions. More…   SPONSORED BY: Connect to Convert – Boston The World’s top conference and…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 17, 2018 Millions of Prizes in Starbucks Virtual Games Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game. More…   SPONSORED BY: 2018 Experience Design & Technology Awards This is…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 16, 2018 Customize Your B2B Approach for Better Engagement Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting. More… SPONSORED BY: Your ad words results are not…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 14, 2018 Sales and Marketing Pros Need Stronger Relationships: Report B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report. More… SPONSORED BY: Connect to Convert –…

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 08, 2018 Tweet—and a Knorr Meal will Appear at Your Door Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service. More…   SPONSORED BY: 2018 Experience Design & Technology Awards This is the…

Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.