Online advertising expenditures will reach $32 billion in 2005, up from nearly $2 billion this year, predicts market researcher the Myers Group.
The report anticipates a continued rapid escalation in online ad spending next year, a slight slowdown in growth as consolidation hits the industry in 2001, but “extraordinary growth in 2002 and beyond.” The report forecasted that ad spending across all media will total $400 billion in 2005, making online’s share 8%.
The survey is based on responses from 108 marketing and advertising executives queried in March and April.
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