A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes they long support prior to the Olympic Games this summer in Rio.
Under Armour, Red Bull, Gatorade and General Mills are a few of the brands that took quick action after the amendment passed like Under Armour and its campaign featuring Michael Phelps. The New York Times fills us in.
Under Armour’s “Rule Yourself” campaign began earlier this year and includes a series of popular YouTube videos viewed millions and millions of times.
Watch one of the videos:
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