Old Spice is experimenting with Instagram tags in a new campaign that lets players select the next phase of an ongoing story. Depending on what the player chooses to do— for example tagging a bottle of Old Spice or tagging a far off light—sends the person in two different directions. The more the player clicks, the wilder and wackier this Sci-Fi adventure gets.
This is NOT your grandfather’s Old Spice!
Network
