Nutrition 21 Inc. has named Pam McWilliams vice president and general manager of its direct response group.
In this role, she will supervise new business development, sales strategy, vendor operations and overall management of the unit.
For the past two years, she was a direct marketing consultant for Propeller Consulting. Previously, she served for 21 years at Bee Alive, Inc., a direct marketing health and beauty company, most recently as executive vice president.