Icon Health & Fitness, has launched a Web site for its recently acquired NordicTrack brand. The Logan, UT-151 based home exercise machine can now be found at www.nordictrack.com.
The site offers NordicTrack’s complete line of health and fitness products. In addition to the usual discounts and payment plan incentives, Icon will also “auction” certain products.
In addition to NordicTrack, Icon’s brand names include Weider and HealthRider. The privately held company claims approximately $1 billion in sales a year.
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